As an education professional, you’ve heard about the benefits of having a blog. You may have explored creating one for your school, college, or university. Or your institution may have fallen into the trap of having a blog for every department, team, and program, only to have them gradually slide into disuse, and now you’re tasked with reviving the blogging program.
Whatever the case, when done properly, blogging is a great way to drive traffic to your website. The numbers don’t lie. Nearly 40% of U.S. organizations use blogs for marketing purposes, and those organizations that blog have 55% more website visitors.
Simply creating a blog doesn’t mean that high-quality traffic will magically appear, however. For a blog to become a successful marketing tool, it will need some form of promotion and optimization. And beyond driving traffic, a blog can be a valuable tool to help you increase inquiries and enrollment. By placing calls-to-action (CTAs) on your blog, you can capture the information of readers of your blog, and nurture them on their journey to becoming applicants and – ideally – students.
In this ebook, we will show you step-by-step how to create and manage your school’s blog in order to broaden your audience and reach more prospective students.
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