Algemeen, Downloads

White Paper: Hoe Bloggen Inzetten om Nieuwe Studenten te Trekken?

0 95

<p style=”text-align: justify;”>As an education professional, you’ve heard about the benefits of having a blog. You may have explored creating one for your school, college, or university. Or your institution may have fallen into the trap of having a blog for every department, team, and program, only to have them gradually slide into disuse, and now you’re tasked with reviving the blogging program.

Whatever the case, when done properly, blogging is a great way to drive traffic to your website. The numbers don’t lie. Nearly 40% of U.S. organizations use blogs for marketing purposes, and those organizations that blog have 55% more website visitors.

Simply creating a blog doesn’t mean that high-quality traffic will magically appear, however. For a blog to become a successful marketing tool, it will need some form of promotion and optimization. And beyond driving traffic, a blog can be a valuable tool to help you increase inquiries and enrollment. By placing calls-to-action (CTAs) on your blog, you can capture the information of readers of your blog, and nurture them on their journey to becoming applicants and – ideally – students.

In this ebook, we will show you step-by-step how to create and manage your school’s blog in order to broaden your audience and reach more prospective students.

DOWNLOAD HIERONDER HET VOLLEDIGE WHITEPAPER

About the author / 

CMM Content Marketing
CMM Content Marketing

Content Marketing Management (CMM) is het online platform voor content marketeers in Nederland met up-to-date informatie over content marketing, inbound media, content strategie, community management, content curatie en online marketing trends, ontwikkelingen, kennis en inzichten. U kunt lid worden van de CMM community door u te abonneren op een van onderstaande social media channels.

Leave a reply

Your email address will not be published. Required fields are marked *

Ad

Terugblik MTC Event CMM Academy

Content Marketing voor de Educatieve Sector

IM Inspiratie Platform - Video's, blogs, whitepapers, e-books - Ga naar platform

Cases & Best Practices - Bekijk details

Brochure Downloads - Bekijk details

IM Inspiratie Platform - Video's, blogs, whitepapers, e-books - Ga naar platform

Cases & Best Practices - Bekijk details

Brochure Downloads - Bekijk details

Ad